Company Info

Meet Miffy Jones - The Mix Master Behind Miffy's Foods

Providing Time-Starved Moms Delicious and Nutritious Options

As a stay-at home Mum (Mom to us, Americans), Miffy Jones whipped up her first batch of marvelous muffins back in 2003. Made with whole wheat flour, oats and love, this Aussie discovered that baking and eating muffins was fun, but assembling the dry ingredients was tedious.
It wasn't until 2012, however, that she formally launched Miffy's Foods. Bringing a healthy twist to time-starved moms, her Whole Wheat & Oat and Gluten Free mixes are now available at Zupan's Markets, New Seasons, Market of Choice, Palisade's Nature's Choice Market, on-line (here) and through other delicious retailers. In just 6 years, her raving fans have devoured over 1,000,000 muffins and are happy to continue counting.

A Passion for Cooking

As a media producer at Nike, Miffy filmed athletes such as Michael Jordan and LeBron James as they shared their passion with the world; they didn't shoot hoops to become famous - they were just compelled to do what they loved. From these superstars, she recognized the power of pursuing your passion. For Miffy, it is cooking and bringing a bite and a smile to all.

An Entrepreneur Taking a Bite Out of Tradition

Whereas moms and kids loved her muffins, few thought she could turn it into a sustainable business. They suggested licensing or selling out to the "big boys" of the food business. But, Miffy lives for a great challenge. This believer knew her low sugar, whole grain recipes were exactly what was needed.

Never Compromising on Quality

From the beginning, starting with getting her kitchen licensed, to creating the branding and packaging, to using local Bob's Red Mill products, mixing 112 bags per day and personally phoning retailers, Miffy did it her way without an ounce of compromise on quality. Her loyal tasters insisted that she keep her ingredients real. Now there's no time to mix at home...she uses a local co-packer to manufacture for her.

What's Cooking Six Years Later?

Today, she balances motherhood with her ever-rising business. In fact, her old business alma mater, Nike World Headquarters Child Development Centers now bake thousands of muffins from her Food Service size quantities every month, as do the Renaissance Club Sport Fitness Clubs and Hotels, and various LifeWorks Restaurant Food Service accounts / locations...the world HeadQuarters of Levi Strauss in San Francisco; Cisco and Symantec in San Jose, California.

Since May of 2016, Nike World HeadQuarters in Beaverton, Oregon has been the lucky recipient of daily deliveries of Miffy's freshly baked whole grain, low sugar muffins, scones and cookies. Her commercial kitchen operates with the help and dedication of a handful of amazing pastry chefs and is also delivering to other local corporate campuses such as Intel, with more adding this year.

Remembering her spin on The Wheel of Fortune, Miffy knows that you make your own luck...hard work and tenacity with a pinch of laughter is the secret recipe for her success.

To contact Miffy Jones:

1.855.GO-MIFFY (466-4339)

Instagram: MiffysFoods
Twitter: @MiffysFoods

Miffy's Foods, LLC
PO Box 232
West Linn, OR 97068